The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part 2
by Jennifer Laycock Now that you’ve got a Facebook Page for your business or organization, you’re probably itching to do something with it. After all, there are more than 300 million people using Facebook on a regular basis. Surely at least a few of them want to interact with you! Tons of companies come in to Facebook, set up their page, throw a few photos and status updates on it and leave. Doing this is akin to building a web site without bothering to optimize it for search engines and create a content strategy. Facebook is essentially another home on the web for your business, one that’s easily accessible because it allows your customers and evangelists to choose to receive updates from you on a regular basis. Think of it as an RSS reader or an email newsletter on crack. It’s easy enough to figure out how to post a status update to your page, but you’re going to have to go further than that. In this article, I’m going to take a look at the default Facebook Page applications and give you some insight on how to both use them and leverage them. (If it’s third party apps you’re wondering about…never fear. I have felt your pain, as has anyone else who has tried to set them up. I’ll cover them in depth later in the series.) For now, let’s take a look at the first three native applications that come with your Facebook Page. Today we’ll be exploring Discussion Boards, Events and Links. In the next article in the series we’ll dive into Notes, Photos and Video. Let’s Go Explore Facebook Page Applications The first thing you’ll need to do in order to work with applications is to get back into the admin panel for your Facebook Page. To do this, you’ll need to log in to Facebook and go to the Facebook Page you want to edit
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The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part 2
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