The Mindless PR Tweets of the Twitterati and the Baseless Response by Michael Arrington
The New York Times has a piece about the “new” style public relations in this day and age of blogs, Facebook and Twitter. They follow a publicist Brooke Hammerling as she develops a strategy for new startup Wordnik. An investor wants to avoid tech blogs such as TechCrunch due to his opinion that they are essentially set on auto-critic. Instead, Hammerling decides to “whisper in the ears” of Silicon Valley elite. She pitches them about the “ongoing project” of Wordnik, which has been chosen to avoid the inevitable monetization questions that come along with new startups. In true robot fashion, her virtual Rolodex began Twittering away about the Wordnik. Of course, Tech Crunch founder Michael Arrington was not happy to learn that he’d been kept out of the loop on purpose (nevermind his declaration months ago that he would stop honoring embargoes). So, he took to TechCrunch to label Wordnik a failure, but so far it’s his argument that is the biggest failure in the matter. He chose to compare Wordnik to Topsy, which was launched oh-so-exclusively on TechCrunch. The problem? Topsy based on Twitter, an already wildly popular web application.
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The Mindless PR Tweets of the Twitterati and the Baseless Response by Michael Arrington
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