NewSunNetworks

Nick Saint / Silicon Alley Insider : Cisco’s New Router Could Let Everyone In China Make A Video Call At Once

Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts? At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc . who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Note: We talked to Bruce about quite a few search-related topics, but this subject is focused on more toward the end of the video (about 20 minutes in). Clay talks about Google delivering more personalization in search results, taking into consideration things like how prior queries influence future queries. “Ranking is going to be less of a measurement,” he says. “We’re going to be focused on more the traffic.” “When I decide I’m selling a hammer, I have to actively go out of my way not to have certain things appear in my site, because the search engines could be confused about what I’m talking about….I don’t mean the Armand Hammer Art Museum at UCLA. I don’t mean a bowling ball…you know, the things that show up for hammer are all over the board,” says Clay. “One of the things that I think is important, and that we’ve been working on is how do we actually do keyword research without knowing the behavioral aspects our personas that are actually going for our product? You have to understand personas now a little bit better - what kinds of things are they likely to search on, in sequence - before they type in hammer…so if they’re on an arts and crafts site, and then they type in hammer, I ought to understand that behavior in sequence, so that I can better do my keyword research and determine how I’m gonna put the words on my page. I don’t see a lot of people even thinking that way.” Personalized search is nothing new. Google’s been personalizing search results for some time, based on various indicators, and it appears that Google is looking for more ways to deliver users a personalized experience ( whether they want that or not ). Between personalized search and other sources of information infiltrating search results pages, traditional SEO is becoming harder to accomplish, and Bruce says, even ineffective. That’s why it may become increasingly important to focus on relevant elements of the SERP for queries you hope to be found for.

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Examine Your Site’s Text, Reduce Chances of Search Engine Confusion

According to comScore Video Metrix , nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover that viewers watched an average of 187 videos per viewer during the month. Click to read the rest of this post…

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173 million U.S. Internet users watched 32.4 billion videos in January

Arn / MacRumors : Apple Airs First iPad Commercial During Oscars, Steve Jobs at Event [Ad Video Posted]

We had a great time at the SMX West conference this past week in Santa Clara, CA. Microsoft CEO Steve Ballmer kicked things off with his keynote speech, where he addressed several questions on the Yahoo! and Microsoft Search Alliance. Yahoo! participated in several different panels throughout the week, including Thursday’s keynote “The State off the Search Union” roundtable featuring David Roth, Director of Search Engine Marketing. (You can check out the full recap of this at Search Engine Land’s live-blog post .) One of the hot topics discussed was real-time search, and I had the pleasure of sitting on a panel about that subject, titled “Real Time Search & the Major Search Engines.” Among other things, we discussed the real-time features we’ve rolled out for Yahoo! Search, like tweets in Yahoo! search results and getting the freshest information on developing news as well as some of the challenges and opportunities in this space. In our down time I visited Yahoo!’s popular booth on the show floor – everyone loved our free coffee! Check out some of the highlights in the video below. SMX Highlights @ Yahoo! Video Ivan Davtchev Yahoo! Search

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Yahoo! at SMX West and Real-Time Search

Mike Masnick / Techdirt : Bogus Copyright Claim Silences Yet Another Larry Lessig YouTube Presentation

Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd. Not in a bad way, of course Here are some ideas on how to construct winning proposals. Size Isn’t Everything, But It Does Count Large proposals take a long time to do. On the upside, large proposals can look impressive, simply by virtue of their size. Clients often like to see large proposals, but they don’t tend to read them. Proposals can be a tricky balance to get right. No matter how brilliant your solution, most clients will think twice about you if you present it on a single sheet, especially if they have no prior connection with you, or aren’t meeting you face-to-face. A proposal of a certain size can appear more authoritative. What is the ideal size? One good way of presenting a proposal is to break it into three parts

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SEO Consulting: How To Construct Great Proposals

by Manoj Jasra JESS3 , a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution ).

Marshall Kirkpatrick / ReadWriteWeb : Finally: Facebook Silences App Notification Spam

Just an hour ago, the U.S. Department of Defense (DoD) released its official policy covering new media and social media. With some three million employees, the DoD is one of the largest organizations in the world. This is big news. I’m still digesting what’s in here, but wanted to get this out right away. The policy (Directive-Type Memorandum 09-026), which is effective immediately, states that employees of DoD (U.S. the Army, Air Force, Navy, and Marines) can use new media.

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US Department of Defense releases official policy on social media