NewSunNetworks

Charles Arthur / Guardian : Why do we ignore ‘real-time’ results from Google search?

“These are tech vendors with billions in profits that are largely ignored by business press… Oracle ($22 billion in revenue, $5 billion in profits) only cracks the top 10 companies by coverage for one of the eight publications…”

Read more:
Media Ignores Enterprise Level IT

Posted by randfish WARNING: Get ready to read with this one. There aren’t a ton of fun graphics or quick bullet points, but I do promise that if you read through, you’ll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event. Over the past

This is part of a regular series of posts on search experience updates that runs weekly. Look for the label This week in search and subscribe to the series. - Ed. This week’s enhancements include: Stars in search Every day, we work to improve the four key components of search: comprehensiveness, latency, user experience and relevance.

View original post here:
This week in search 3/7/10

If you follow a lot of people on Twitter, you have probably already faced an information overload problem. When choosing who to follow, you would probably read their recent tweets and decide if the person is interesting to you. But not all the people always tweet about something as important or interesting for you as when you decided to follow them. As the number of people you follow grows, the number of junk tweets that you get in your Friends Timeline grows as much or even faster. So after a time, you end up with never ending stream of some tweets most of which are not even close to what you actually hoped to read. The situation gets worse when the people you follow are your friends and you don’t want to offend them by clicking the ‘Unfollow’ button. The client software currently available for incorporating Twitter on your desktop (such as TweetDeck) is much better at dealing with the noise problem than the conventional web interface. Some of them feature multiple columns for different stream sources, other allow some limited filtering, but no complex solution has been available for a long time. The recently released Mixero Twitter client has come with a number of tools specially crafted to serve those who want to get rid of the noise and information overload once and for ever. The major new concept used in Mixero is a concept of an ActiveList . ActiveList allows you to choose a number of sources that are really important for you at the time. Tweets from these are sources form a so-called ActiveList Timeline. The sources may be a particular user, a group of users, or a channel. Keyword filters can be applied to each individual source. So for example, If I want to read all tweets from @problogger , then all tweets from the group of my friends that talk about ‘girls’ keyword, and also monitor what’s happening around Apple’s iPad, I can easily set up it in my ActiveList: I add @problogger, then add Friends group and apply a keyword filter (‘girls’) to it, then I add a channel with the keyword ‘iPad’ and I’m done. Now I will only get the tweets that I really want to get. Furthermore, I can save my ActiveList and come back to it later. They are interchanged in one click

Visit link:
Use Mixero to Reduce Twitter Noise

Posted by Zachary Maddox While you may not use Twitter , you’ve probably heard of it and may know that many people use it regularly. Twitter is a free social.

Continue reading here:
Use Twitter as a News Reader | Spartanburg 7: Instructional …

Remember the days when you purchased a product or service and the company actually stood behind its wares? Well, looks like those days are waning. Unless, of course, you buy the product insurance ! Now, there’s a great money-making rip-off. It seems like more and more retail outlets are getting wise to the concept of marketing their own product insurance. And is this because they are thinking about you, the customer? Doubt it. This additional revenue must add decent profit to the bottom line because many stores have incentive programs for their employees. The more insurance they sell, the more bonuses they make. I can somewhat understand this concept when it comes to electronic, electric, and other goods with microchips or moving parts. It seems that appliances, computers, and other big ticket items just don’t last as long as they did in years past

Read more here:
Whatever Happened to Standing Behind Your Products and Services?

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about. Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats. Search and social both play significant roles in PR. This is a topic that WebProNews recently discussed with TopRank Online Marketing CEO Lee Odden. Odden calls journalists customers, and in many ways they should be treated as such when it comes to getting your product or site in front of their eyeballs. Odden says to look at what it is you can do as a marketer to make it easier for the journalist to do their job. Optimize your content for what a journalist is looking for . This is one way you can potentially increase your media coverage, which can obviously increase brand awareness. Odden makes a great point online journalists often having tighter deadlines, and turning to blogs and social networks for sources and quotes. For example, the real-time nature of a Twitter search might be just what a journalist or blogger need to find someone who’s talking about the subject they’re writing about, at nearly the moment they’re looking for it. For that matter, Google’s real-time search can help for the same reason, and most journalists and bloggers frequently use Google to search for what they’re looking for. If what they’re looking for happens to be related to a newsy topic, they just might see Google’s real-time results literally before anything else. If that topic happens to be related to something you’re talking about, you just might end up in those results too. Google is also indexing updates from Facebook Pages here now, by the way

See the original post here:
SEO and Social Media Matter for Press Coverage

The following is also my March Forbes.com column . Today it seems that many marketers are literally tripping over themselves to invade social networks in force. There’s almost a land grab underway as businesses rush to set up hubs on the “big three”: Facebook, Twitter and YouTube. You can definitely sense that we’ve passed a tipping point. All at once, businesses large and small are increasingly recognizing that they need to go where the people are. And with 100 million Facebook users in the US who spend an average seven hours on the site, it’s surely a no-brainer. When your local pizzeria is promoting their Facebook page at the register, as mine does, then you know that marketing has changed. The same applies to Twitter and YouTube. However, with this land grab, a controversial shift is underway. The trusty dot-com URL, at least its role in marketing, maybe dying. Some companies are de-emphasizing spaces they own, like their web site, in all of their ads. Instead, they’re pushing people towards spaces they rent where people are spending time - e.g. their Twitter, YouTube Facebook hubs. Case in point: UniBall. During the Winter Olympic games I was surprised to see the pen manufacturer use its TV ads to point people to its Facebook page . There UniBall is giving away 10,000 pens. Nowhere in its ads does Uniball promote its own web site. It’s all about Facebook.

More here:
Ads Drop Dot-Com URLs in Favor of "Facebook Us"

Twitter is a giant news feed but it’s unclear at the time of press whether Facebook will use this hammer to crack the tweeting nut. Other sites and techniques on the web also, on the face of it, could face litigation if Facebook turns …

Continued here:
Socialmedia » Facebook patent sets Twitter all of a twitter …