February 24, 2010 in Twitter by
Well folks it looks like the days of advertising free tweeting may finally be coming to an end. The rumors are flying around regarding the ad platform that Twitter has in the works and is testing. Everyone is “atwitter” with this change and for good reason. Of course, until there is more than what has already been released by Twitter itself any ideas / thoughts about what Twitter ads might look like are for the imagination. MediaPost reports on how this whole thing really started to bubble to the surface. Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led a panel Monday focused on the next wave of interactive advertising at the IAB Annual Leadership Meeting 2010 in Carlsbad, Calif., that shed light on Twitter’s strategy. Declining to confirm exactly when Twitter would release the platform, Anamitra Banerji, head of product management and monetization at Twitter, told MediaPost following the panel that “we are working on an ad platform, but it’s only in the test phase.” So while Seth Goldstein picked up some pub for being the “unofficial” press release of sorts for this next phase of Twitter it is probably too early to speculate on when this will be less talk and more reality. In the meantime let’s see what people are or have been putting out there. The Washington Post reminded us of Robert Scoble’s idea of the SuperTweet he introduced back in November Robert Scoble, for instance, suggests the idea of a SuperTweet with all sorts of metadata that pops up when part of the message is rolled over with your mouse. This data could include things such as the location of the Tweet and how many times it’s been retweeted, but it could also trigger a contextual ad triggered by certain keywords. Other questions that need to be considered on how will these ads be paid for. Will there be an AdSense type platform for Twitter users to share in the wealth? Where will the ads appear if they are not in the stream? The list goes on and on.

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Will Twitter Ads Be 140 Characters or Less?
Tags: analyzing-twitter, confirm-exactly, content-summary, finance, imagination, its-properties, might-or-might, social, sports, supertweet, thoughts, Twitter, twitter-usage, usage-patterns
February 18, 2010 in Twitter by
Share 5 Steps to Successful Facebook Advertising This content from: Duct Tape Marketing Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Facebook’s advertising platform is a vehicle worth exploring. The tool allows you to place small display type ads in the right sidebar of Facebook pages and profiles.

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5 Steps to Successful Facebook Advertising
Tags: analytics, data, demographics, image, lists, phone, really-powerful, related, thoughts
February 18, 2010 in Twitter by
It took me awhile but I have become a big evangelist for Facebook. It’s now my primary source of information. I suspect, from looking at the data , that this is true for millions - although I bet most don’t even realize it. Nielsen reports that the average American spends seven hours a month on Facebook - that’s staggering when you think about bounce rates and how mission-oriented web users are. (Note - Nielsen is a client.) The main reason I am digging more into Facebook these days is that, in an age of infinite noise, the site actually helps me manage my attention. What’s more it makes it easier for me to connect with streams I care about from brands, news sources and thinkers like Jeremiah Owyang and Om Malik. I also like the richness of the conversation and how it’s easy to read, navigate and respond. Still, as great as Facebook is, the site has its annoyances. You need to dig in a bit to tweak it. Once you do, however, I find it becomes a really powerful way to manage your attention. Here are three ways I am making Facebook rock my world …. Tune out Inane Updates First, while games are huge on Facebook, I really don’t care about my friends’ gaming activity. I am not alone. ” I don’t care about your farm, or your fish, or your park, or your mafia ” has attracted over five million fans. Thankfully, the New York Times today details how you can tune out say Farmville updates from friends…

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Three Ways to Manage Your Attention with Facebook
Tags: attention, data, fish, friends, lists, news, olympics, park, phone, priorities, really-powerful, search, thoughts, Twitter
February 18, 2010 in Uncategorized by
We knew Google was dropping support for IE6 and other older browsers, starting in March for some of their software. But what I did not know was that this would impact YouTube. A YouTube Help thread reports that some users…
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YouTube Warning IE6 Users To Upgrade Browsers
Tags: application, audience, demographics, facebook, internet, news, older, older-browsers, other google topics, really-powerful, smo, spzmu, thoughts, thread-reports
February 18, 2010 in Uncategorized by
It’s been just recently that Mark Zuckerberg of Facebook and Eric Schmidt of Google both gave their own versions of how the idea of privacy on the Internet was so 20th century. Facebook has faced the music of some serious backlash to their “everything is public stance and just in the past week there has been a considerable amount of controversy surrounding Google Buzz and its own privacy concerns. Google got the official word that they pushed the envelope just far enough to generate the first class action lawsuit about the service by some circling buzzard or a lawyer (Get it? Buzz-ard.) Since Facebook has been under the microscope longer they are getting more advanced in their “return to privacy”. The Facebook blog announced yesterday that there are new controls that are much more granular as it relates to how you share information through Facebook applications. There are now granular privacy options that enable you to personalize the audience for each piece of content you share through applications. Simply select the group of people you want to share with from the drop-down menu near the lock icon on the Publisher on your home page or profile, or the prompts that appear when you share from applications or Facebook Connect websites. Got something that might make your friends laugh but would appall those annoying family members you are connected to on Facebook? Below is a look at how you can keep the information “regionalized’ by sharing only with those that would laugh rather than faint at your exploits. This is definitely a step in a better direction as it applies to controlling your information that you share on Facebook. Of course, the vast majority of Facebook users never read the Facebook blog, pay little attention to notifications and are likely to not even know that this option exists. Don’t think that the Facebook crew isn’t banking on this. They want everything to be as shared as possible. It makes their service more marketable to advertisers and the like. This looks like a classic case of Facebook doing a little CYA so they can say that they offer these privacy options but they can’t control if a user actually uses them. Of course, if that user is just oblivious to the options that’s all the better for Facebook. It’s the “Hey, we warned them!” defense and it’ll probably work

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Facebook Offers More Control Over Information Shared Through Apps
Tags: analytics, application, audience, data, default, demographics, desktop, facebook, internet, news, really-powerful, related, since-facebook, thoughts
February 17, 2010 in Blogging by
Posted by Danny Dover This post is part of an ongoing series where my co-workers and I are working to build a freely available resource center of up-to-date SEO best practices. As we write this content, we are submitting them for peer review so that everyone on the Internet can benefit from collective intelligence. You can read more about the SEO Knowledge Center here. The proposed SEO best practice for this week deals with explaining what HTTP Status Codes are and why certain ones are important to SEOs. These 3 digit numbers cause all kinds of problems for search engines and SEOs that are related to indexing and redirection. While the resource page linked to below is not as directly actionable as the soon to be released page on redirection, it still serves as a good broad overview of the topic. As SEOs, we would love to hear your feedback on the following areas: Are there any tools that you think are essential for beginner SEOs to know about for finding status code errors? Are there any important status codes this page leaves out? Is there anything specific you would like to see on the redirection page? Please let us know if there is something we should add, remove or modify to make this page more helpful for beginners. HTTP Status Codes Remember, this page is just a work in progress. We would love to hear your thoughts and suggestions on how to improve it. Please feel free to leave your comments below. Do you like this post? Yes No

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Peer Review: SEO Best Practices for HTTP Status Codes
Tags: build-strong, low-prices, press-release, release, seo, status-codes, the-redirection, thoughts, white-hat
February 17, 2010 in Blogging by
Looking for some new ideas to extend your reach? Andrew Rondeau, from WeBuildYourBlog.com offers some excellent tips and ideas for attracting guest bloggers to publish on your blog. Andrew lives in England. What I appreciate most about Andrew’s tips is that they are straight-forward, practical and relatively simple to implement. Please let us know your thoughts on this topic and feel free to leave some new ideas of your own. ______________ How to attract guest bloggers to publish on your blog by Andrew Rondeau Being a top blogger is no easy job. As much as the world of online work has been romanced as an ultra-simple playground, the reality is, as usual, very different from the image. Top bloggers are forever honing their best blog posts, investing hundreds of hours into their interviews and resource content, and forever trying to optimize their blog to perform as effectively as possible. From exploring new blog income streams to arranging events, the life of a top blogger is packed full of appointments, investments, and lengthy work sessions. That’s why it’s important to establish ways to limit and optimize your work. One of the best ways to ease the strain on yourself is to open your blog up to guest bloggers. From industry insiders to friends and fellow writers, allowing other people the chance to write on your blog is great for both easing your workload and increasing publicity. If you’re stuck on how to attract those guest bloggers, these tips will surely help: #1: Keep your contact details clear and simple. Don’t think that you have to approach guest bloggers yourself; many want to approach you. Make sure you’re available for guest posts and feature content by listing your contact details on your blog or personal website. While many guest posters will go to a lot of effort to get in touch with you, the ideal guest posters are almost always relatively busy, so making the contact with you smooth and easy can go a long way to having them blog for you. #2: Offer revenue incentives to guest bloggers. If your blog runs on collaborative content, you could look at starting revenue sharing programs for your top posters and guest blogging contacts. By giving them a portion of your advertising revenue, you create a long-term incentive for them to contribute high quality content, week after week

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How to attract guest bloggers to publish on your blog
Tags: advertising, complimentary, image, income, life, people, social-bookmarking, thoughts, work
February 11, 2010 in Hot Topics, Social Media by
Question: How long does it take for a new CEO of a social media falling star to get his walking papers these days? Answer: If you are Owen Van Natta of MySpace it takes just about 9 months. Wow, I wonder if the time went quickly? It seems like just yesterday that the announcement of the former Facebook executive’s hiring was the start of a new era at MySpace that would make its climb back to the top of the social media heap. Instead the only news the site seems to generate is just how poorly it has performed and how much of waste of money and time it has been for News Corp. who acquired the company back in 2005 for $580 million. The Wall Street Journal (that’s a News Corp. property that actually makes money and has some traction) reports “While this may be a surprising turn of events for some of you, I am absolutely confident that this change is best for all parties involved and–most importantly–the MySpace business,” Jon Miller, News Corp.’s chief digital officer, said in an internal memo. Mr. Miller, who oversees MySpace, hired Mr

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In Other News…Van Natta Out as MySpace CEO
Tags: announcement, facebook, leadership, organic, position, reputation, rupert-murdoch, social media, street, street-journal, the-ranking, thoughts
February 9, 2010 in Internet Marketing, Social Media, Twitter by
The buzz around the Internet marketing and social media circles is humming with the news (or the rumor, call it what you want) that Google is getting set to introduce a new feature to Gmail. No, it has nothing to do with your e-mail but rather your ‘experience’ with Gmail and in particular your social experience. Looks like Google is getting into the social game. This comes on the heels of the talk of Facebook getting into the e-mail game as well . What’s going on? It’s like opposite day with Google going social and Facebook getting all e-mail on us. The Wall Street Journal reports: Google Inc. is taking a swipe at Facebook Inc. and Twitter Inc. with a new feature that makes it easier for users of Gmail to view media and status updates shared online by their friends. Google could announce the new Gmail feature as soon as this week, said people familiar with the matter. A Google spokeswoman declined to comment. The change adds a module to the Gmail screen that will display a stream of updates from individuals a user chooses to connect with, said one of these people. It is a format popularized by Facebook and Twitter. The whole idea is an interesting bit of news but is it something that people will use? I know for me that I really like going to my Gmail because it’s just that and nothing more. I can go to Facebook or Twitter when I feel the urge. Just like I have no interest in a Facebook e-mail account I can’t say that this Gmail as social tool approach is lighting any fires for me. I am sure the industry will fight and squabble over these matters and forget that they are really yelling and screaming at a small cross-section of the real world

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Google to Make Its Move on Facebook and Twitter?
Tags: facebook, friends, industry, internet, Internet Marketing, journal, matter, news, smo, social, social media, thoughts, Twitter
February 9, 2010 in Uncategorized by
“The change adds a module to the Gmail screen that will display a stream of updates from individuals a user chooses to connect with, said one of these people.”
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Report: Google To Make Gmail More Social
Tags: facebook, friends, industry, Internet Marketing, journal, matter, news, smo, social, thoughts, Twitter, user-chooses