NewSunNetworks

Biz / Twitter Blog : What’s Happening—and Where?

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in.

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BIGLIST Social SEO Blogs Update 031110 - Online Marketing Blog

When RedBeacon won the TechCrunch50 as the “OpentTable for service businesses,” I lauded the site’s elegant design and theory but “dissed” what appeared to be naiveté on the part of the model (and some of the folks who were celebrating it). Here’s what I said at the time: As a general matter local businesses are time starved, confused about online advertising and generally overwhelmed by pitches for their marketing dollars. Getting them to show up and participate at RedBeacon is going to be an enormous challenge. Let me repeat that: an enormous challenge. If the founders have a five to seven year time horizon they might be prepared for the very long, slow climb up the mountain that is local. Alternatively they might be secretly thinking they’re a useful platform and will be acquired by a yellow pages publisher or other traditional media company if they can prove value and gain some momentum. Perhaps; it’s more likely than succeeding as a stand alone company. Somewhat less challenging than getting local businesses to self-serve and participate in RedBeacon is building consumer awareness

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RedBeacon Morphs into Social Platform

Taylor Cascino / The Official Google Blog : YouTube calling: Now serving ads on the YouTube mobile site

Clicking on links that different people send can often be a cross-your-fingers experience, considering that there are malicious tricksters, unknowing victims, and hijacked accounts to watch out for.

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics What low cost or free tools have you found to be effective for social media optimization tasks?

(Cross-posted with the YouTube Biz Blog ) Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we’re seeing these effects at YouTube. The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones. The mobile space moves fast, so we’ve been working hard to roll out new features and functionality quickly, especially as more and more people adopt YouTube-capable phones. The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers. So today, we’re launching ads on the home, search and browse pages of the American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser). This is a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We’ve already seen some early campaigns run on YouTube’s mobile site by advertisers like Sony (for the DVD release of “District 9″) and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video. Our first tests of YouTube mobile ads — with brands ranging from L’Oreal to Land Rover — showed strong results related to click-throughs, user experience and brand awareness, and we’ve learned a lot in the months since then.

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YouTube calling: Now serving ads on the YouTube mobile site

If you can believe it, we are rapidly approaching the 1 ½ year “anniversary” of the election of Barack Obama as the President of the United States. This event was historic and monumental on many different levels and not the least of which is how candidate Obama utilized social media to get into office. Now, before I get started here please relax and understand that this is not a political post. It is more about a lesson about how social media can be a real double-edged sword. Why? Well, I have heard more than one social media “expert” express disappointment in the President’s relative abandonment of the medium after he was elected. I have postulated elsewhere that he may have actually set back the usage of social media for political advantage. Why? It’s a matter of trust and many feel it was violated to some degree.

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Twitter and Politics: Friends or Foes?

Yesterday was the second ever SphinnCon event, a small Search Marketing Expo, ever. The first one took place about two years ago in Israel and the second took place yesterday in Israel. The second event was a bit larger than…

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SMX’s SphinnCon Israel 2010 Recap

Over the past three weeks, I’ve been to SES London 2010 , OMS 2010 in San Diego, and SMX West 2010 in Santa Clara. As The Grateful Dead would say, “What a long strange trip it’s been.” Click to read the rest of this post…

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Did I tell you about The Value of Social Media Report by Econsultancy?