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Taylor Cascino / The Official Google Blog : YouTube calling: Now serving ads on the YouTube mobile site

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics What low cost or free tools have you found to be effective for social media optimization tasks?

Social media or networking or whatever it is you want to call it continues to grow at exponential rates of speed. With the “announcement” of Facebook getting its own location based service in place the concerns over privacy and safety of information continue to grow as well. Twitter realizes this concern and is working to make Twitter free from malicious users especially in light of recent phishing attacks that have created some concern in the Twitter world.

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Twitter Wants Your Trust

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views. While in Dearborn, Ford’s Head of Social Media, Scott Monty , extended to me an invitation to The Henry Ford Museum, The Rouge Factory and a visit to Ford’s World Headquarters where we did a short interview. In this interview, Scott talks about the place for social media with Ford’s new product lines, local social media work with Chapter 2 of the Fiesta movement and advice for companies on empowering communities. Being able to take a learn about the history of this 100+ year old company through experiences at The Henry Ford and Rouge factory tours was very informative. Then being able to sit down with Bob Kreipke, Ford’s full time historian and hear stories about Henry Ford and Thomas Edison, company history and evolution was priceless. Fast forward over 100 years and Ford is a very different company, as is the automotive industry. It’s not enough to be innovative but to be able to actually connect with customers in more meaningful ways. Based on my discussions with Scott, Ford is very committed to making those connections. Watch the interview below to get more insight on how Ford is approaching social media: Click here to view the embedded video. By leveraging technology and the social web, Ford is moving from being known from a truck and Mustang company to a car, utility and truck company. I think the decision to focus on local social media marketing is great evidence of understanding audience in a social strategy. So much of what companies are doing in the social space is more like a shotgun approach based on popular applications vs focusing on where actual customers spend their time. Check out the The Ford Story , a great example of a corporate social media aggregator not only of Ford social web participation, but of what others are saying about their brands. I can’t imaging any active brand online not launching a site like this. What are some great examples of consumer brands you think we should focus on in future posts

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Ford’s Focus on Social Media: Scott Monty Interview

by Sage Lewis Marketing Pilgrim reports that B2B Marketers will see a 490% Increase in Social Media Spend by 2014. But there are other really interesting stats to be found in this report as well. Be sure and visit our small business news site.

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B2B Marketers Making Huge Increases in Social Media Spend

If you can believe it, we are rapidly approaching the 1 ½ year “anniversary” of the election of Barack Obama as the President of the United States. This event was historic and monumental on many different levels and not the least of which is how candidate Obama utilized social media to get into office. Now, before I get started here please relax and understand that this is not a political post. It is more about a lesson about how social media can be a real double-edged sword. Why? Well, I have heard more than one social media “expert” express disappointment in the President’s relative abandonment of the medium after he was elected. I have postulated elsewhere that he may have actually set back the usage of social media for political advantage. Why? It’s a matter of trust and many feel it was violated to some degree.

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Twitter and Politics: Friends or Foes?

The Oscars Live Twitter News Stream So you do love watching the Oscars? With the rise of social media platforms like Twitter , you can now not only watch.

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The Oscars Live Twitter News Stream

offremploi: Vivastreet CDD | Temps plein | Comptabilité, Gestion, Finance - Responsable administratif: EMERGENCE G.

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Business and News » Twitter Tweets about Finance as of March 07, 2010

Eglin on Twitter , rethinking Twitter , air show performers. Pensacola News Journal 1 Officials at Eglin Air Force Base last week reported that the base has entered the online social media realm by starting its own Twitter account. …

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Eglin on Twitter, rethinking Twitter, air show performers …

77ent: RT @myleadjungle - SBWire - The Small Business Newswire - News Room: myleadjungle SBWire - The Small Business Newswire - Profiles: htt.

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Business Portal, News and Ideas Twitter Tweets about Small …