NewSunNetworks

Biz / Twitter Blog : What’s Happening—and Where?

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in.

See the article here:
BIGLIST Social SEO Blogs Update 031110 - Online Marketing Blog

Easily enable stalking by anyone your network. Just kidding. (Sort of) Click to read the rest of this post…

Read more from the original source:
MapQuest Adds Facebook Share Feature

When RedBeacon won the TechCrunch50 as the “OpentTable for service businesses,” I lauded the site’s elegant design and theory but “dissed” what appeared to be naiveté on the part of the model (and some of the folks who were celebrating it). Here’s what I said at the time: As a general matter local businesses are time starved, confused about online advertising and generally overwhelmed by pitches for their marketing dollars. Getting them to show up and participate at RedBeacon is going to be an enormous challenge. Let me repeat that: an enormous challenge. If the founders have a five to seven year time horizon they might be prepared for the very long, slow climb up the mountain that is local. Alternatively they might be secretly thinking they’re a useful platform and will be acquired by a yellow pages publisher or other traditional media company if they can prove value and gain some momentum. Perhaps; it’s more likely than succeeding as a stand alone company. Somewhat less challenging than getting local businesses to self-serve and participate in RedBeacon is building consumer awareness

Continued here:
RedBeacon Morphs into Social Platform

Taylor Cascino / The Official Google Blog : YouTube calling: Now serving ads on the YouTube mobile site

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics What low cost or free tools have you found to be effective for social media optimization tasks?

MG Siegler / TechCrunch : Just In Time For The Location Wars, Twitter Turns On Geolocation On Its Website

Caroline McCarthy / The Social : Steve Jobs spotted at the Oscars, iPad ad runs

Social media is often publicized as the next great leap for marketers, and in many ways it is. However, there are indirect marketing uses of social media that are often overlooked. For hundreds of thousands of web businesses, …

Go here to read the rest:
Marketing | Four Reasons to Use Social Media For SEO :: By Omaro …

With all the talk this week about Facebook valuations and the money that they are making (OK so it’s a guesstimate but what the heck……it’s the Internet!) it makes one think about just how Facebook plans to continue to grow top line revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment. Well, it sure looks like local is the new black. It makes sense but the degree to which local online advertising seems to be expanding is still surprising. It’s not like the concept is new but the varied ways to reach the local consumer have emerged, developed and grown so rapidly that the sector is poised to really kick into gear. For the SMB’s of the world there is now a better source to reach very segmented groups who are only in their backyard. Oh and it’s cheaper than other options. For now. What is your experience with running local ads on Facebook? While traffic may be a good thing has the traffic converted? Join the Marketing Pilgrim Facebook Community

See the original post:
Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice