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Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one important difference when marketing to women versus men that many small businesses completely ignore or forget about. The research explored the idea of customer loyalty, and uncovered that (on average) men were far more loyal to an organization or group than any single individual within it – and for women this finding was the opposite. What this means is that for businesses such as a hair salon or barber shop – men are more likely to be loyal to the establishment itself, while women would be more likely to follow the individual stylist from salon to salon. As the research notes, “Women tend to view themselves as being connected with and dependent on a few specific individual others. In contrast, men tend to view themselves as being connected with and dependent on larger groups of people and organizations. Because individual relationships are more important to women, they are more likely to develop loyal customer relationships with individual service providers.” If you believe in this research, then it has obvious implications for your small business no matter what industry you are in. Here are a few practical tips and advice that you may want to consider to take advantage of this knowledge of the gender difference in loyalty: Rotate your employees – If you can make it work for your business, there may be a large value in rotating the employees that your best customers deal with on a daily or weekly basis. For men, this may be easier – but in either case having a range of employees working with any customer (male or female) can help insulate you against one employee leaving, and taking your customers with them. Establish two methods for referrals – Knowing that referrals are often the lifeblood of many small businesses … this study also offers a clue to how you might want to slightly modify how you pursue getting referrals from a client based on their gender. For female customers you may want to encourage the main employee who works with them to ask for referrals – whereas for male customers, you might ask more on behalf of your company. Balance your recommendations – When online reviews or ratings are a part of your business, you may find that they go in one direction or the other in relation to talking about your people versus your business as a whole

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SBF: The Surprising Gender Difference In Customer Loyalty

SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What I mean by this? SEO PR is currently in Buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional …

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Webmaster and Web Tools» Blog Archive » SEO PR: Buzz-Worthy Or …

The method of writing web content in such a way that it is appealing to the reader as well as compatible with the search engines, is known as SEO copywriting or.

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Effective Tips For SEO Copywriting | SEO, Search engine optimization

Look out, Big Apple. Search Engine Strategies is coming to town. As always, Bruce Clay, Inc.

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SES New York 2010 Liveblog Coverage

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of  SEO blogs . Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest. Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isn’t a how to blog, it’s a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local. State of Search – What’s going on in the search and social media marketing space? This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friends promises to be a source for what’s happening in the world of search and social. It also compliments a weekly radio show on WebmasterRadio.fm of the same name. ezlocal blog – If you’re in search of great advice on local search marketing, this might be your lucky day. You can expect detailed how to posts including those about Google Maps and Local Business Center and local marketing topics. ezlocal itself is a local business search resource and directory. Digital Marketing Zen – David Wells is a digital marketing strategist for an agency in Charlotte, SC and publishes a blog that documents his observations via posts, podcasts and a curated collection of videos on topics that include everything from Augmented Reality to SEO and Social Media to Web Analytics. Single Grain Blog – This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media. Website Workshop – Buzzhound Learning Lab is a St.

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BIGLIST Social SEO Blogs Update 031110

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in.

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BIGLIST Social SEO Blogs Update 031110 - Online Marketing Blog

Search Engine Optimization ( SEO ) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing …

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What is SEO Copywriting? | WEBSITE PROMOTION SERVICES

As most search engine optimization ( SEO ) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and …

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How To Use Video SEO To Jump To The Top Of Google Search Results

We all understand that the factors of SEO are the factors of SEO . Just like any other phrases – your ability to rank is quite simply based on a combination of page strength and relevancy (yes there are tons of signals Google uses but …

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Longtail SEO For Ecommerce | WebProNews

David Pann talks about customer migration and continuing search innovation How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers for a greater relevance, and it’s a win for consumers and publishers since they have greater access to a new set of participation and inventory.” For more from David, watch the video below. More WebProNews Videos —The Team

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Video: What’s Next for Yahoo! Search?