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Search Engine Optimization ( SEO ) Copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user’s search list, while still producing …

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What is SEO Copywriting? | WEBSITE PROMOTION SERVICES

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Daily Search Forum Recap: March 10, 2010

With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of

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A Time and Season for Search: How Data Mining Can Influence Search Advertising

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: howsociable.com – Social visibility score knowem.com – Profile building tool Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites semrush.com – Find competitor organic search rankings Google Insights – Keyword demand trends Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags majesticseo.com – Historical back-link tracking trackur.com – Social media monitoring socialmention.com – Real-time social search & scoring, social keyword research bit.ly – Search friendly URL shortening with analytics analytics.postrank.com – Track social engagement with combined Google & social analytics What low cost or free tools have you found to be effective for social media optimization tasks?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Daily Search Forum Recap: March 9, 2010

Paul Bonanos / GigaOM : Apple’s iTunes LP 6 Months Later: LP What?

“… “Show options” toggle and noticed a whole slew of geographic options that were new to me, including “nearby” and others, too. Apparently it all depends on what “default location” Google has recorded for your computer.”

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Geographic Refinements added to Google Search Options

Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued as an indication of one of those other contexts? At SMX West last week, WebProNews sat down with Bruce Clay of Internet Marketing firm Bruce Clay, Inc . who made some interesting points about understanding searcher behavior, intent-based search, and how that should affect keyword research. Note: We talked to Bruce about quite a few search-related topics, but this subject is focused on more toward the end of the video (about 20 minutes in). Clay talks about Google delivering more personalization in search results, taking into consideration things like how prior queries influence future queries. “Ranking is going to be less of a measurement,” he says. “We’re going to be focused on more the traffic.” “When I decide I’m selling a hammer, I have to actively go out of my way not to have certain things appear in my site, because the search engines could be confused about what I’m talking about….I don’t mean the Armand Hammer Art Museum at UCLA. I don’t mean a bowling ball…you know, the things that show up for hammer are all over the board,” says Clay. “One of the things that I think is important, and that we’ve been working on is how do we actually do keyword research without knowing the behavioral aspects our personas that are actually going for our product? You have to understand personas now a little bit better - what kinds of things are they likely to search on, in sequence - before they type in hammer…so if they’re on an arts and crafts site, and then they type in hammer, I ought to understand that behavior in sequence, so that I can better do my keyword research and determine how I’m gonna put the words on my page. I don’t see a lot of people even thinking that way.” Personalized search is nothing new. Google’s been personalizing search results for some time, based on various indicators, and it appears that Google is looking for more ways to deliver users a personalized experience ( whether they want that or not ). Between personalized search and other sources of information infiltrating search results pages, traditional SEO is becoming harder to accomplish, and Bruce says, even ineffective. That’s why it may become increasingly important to focus on relevant elements of the SERP for queries you hope to be found for.

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Examine Your Site’s Text, Reduce Chances of Search Engine Confusion

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Daily Search Forum Recap: March 8, 2010

As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog posts like the one to the right. The stock photo site we’ve been using for several years recently decided to essentially double their prices (no matter how they spin it, that’s what they did) and it prompted me to ask the excellent people I’m connected with on Twitter for their suggestions on royalty free photography and image web sites. Here is a collection of 9 such sites that were suggested via Twitter or researched by TopRank. Which leads us to our poll for the most “blogger friendly” royalty free stock photo site: Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll. For a list of over 100 free stock photo sites, visit this link .