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Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one important difference when marketing to women versus men that many small businesses completely ignore or forget about. The research explored the idea of customer loyalty, and uncovered that (on average) men were far more loyal to an organization or group than any single individual within it – and for women this finding was the opposite. What this means is that for businesses such as a hair salon or barber shop – men are more likely to be loyal to the establishment itself, while women would be more likely to follow the individual stylist from salon to salon. As the research notes, “Women tend to view themselves as being connected with and dependent on a few specific individual others. In contrast, men tend to view themselves as being connected with and dependent on larger groups of people and organizations. Because individual relationships are more important to women, they are more likely to develop loyal customer relationships with individual service providers.” If you believe in this research, then it has obvious implications for your small business no matter what industry you are in. Here are a few practical tips and advice that you may want to consider to take advantage of this knowledge of the gender difference in loyalty: Rotate your employees – If you can make it work for your business, there may be a large value in rotating the employees that your best customers deal with on a daily or weekly basis. For men, this may be easier – but in either case having a range of employees working with any customer (male or female) can help insulate you against one employee leaving, and taking your customers with them. Establish two methods for referrals – Knowing that referrals are often the lifeblood of many small businesses … this study also offers a clue to how you might want to slightly modify how you pursue getting referrals from a client based on their gender. For female customers you may want to encourage the main employee who works with them to ask for referrals – whereas for male customers, you might ask more on behalf of your company. Balance your recommendations – When online reviews or ratings are a part of your business, you may find that they go in one direction or the other in relation to talking about your people versus your business as a whole

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SBF: The Surprising Gender Difference In Customer Loyalty

SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What I mean by this? SEO PR is currently in Buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional …

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Webmaster and Web Tools» Blog Archive » SEO PR: Buzz-Worthy Or …

The method of writing web content in such a way that it is appealing to the reader as well as compatible with the search engines, is known as SEO copywriting or.

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Effective Tips For SEO Copywriting | SEO, Search engine optimization

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of  SEO blogs . Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest. Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isn’t a how to blog, it’s a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local. State of Search – What’s going on in the search and social media marketing space? This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friends promises to be a source for what’s happening in the world of search and social. It also compliments a weekly radio show on WebmasterRadio.fm of the same name. ezlocal blog – If you’re in search of great advice on local search marketing, this might be your lucky day. You can expect detailed how to posts including those about Google Maps and Local Business Center and local marketing topics. ezlocal itself is a local business search resource and directory. Digital Marketing Zen – David Wells is a digital marketing strategist for an agency in Charlotte, SC and publishes a blog that documents his observations via posts, podcasts and a curated collection of videos on topics that include everything from Augmented Reality to SEO and Social Media to Web Analytics. Single Grain Blog – This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media. Website Workshop – Buzzhound Learning Lab is a St.

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BIGLIST Social SEO Blogs Update 031110

Chris Nguyen / Google Mobile Blog : In stock nearby?

Kathy Van Buskirk / PR Newswire : Motorola Announces Alliance with Microsoft for Search and Maps Services; Launching on New Smart Phones in China

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Daily Search Forum Recap: March 10, 2010

As many of you know, Microsoft is conducting a major ad blitz in the UK in order to capture market share for Bing, their search engine. Bing’s product manager sent me a link to one of the new commercials, which…

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The UK Bing Ads : Here Is a Video

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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Daily Search Forum Recap: March 9, 2010

Eric Savitz / Tech Trader Daily : Apple To Build 5 Million iPads In First Half 2010, Analyst Says