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BIGLIST Social SEO Blogs Update 031110

March 11, 2010 in Blogging, Internet Marketing, Social Media, Twitter, Web 2.0 by

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Welcome to the post-Winter/pre-Spring version of the BIGLIST review of  SEO blogs . Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe. LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest. Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isn’t a how to blog, it’s a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local. State of Search – What’s going on in the search and social media marketing space? This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friends promises to be a source for what’s happening in the world of search and social. It also compliments a weekly radio show on WebmasterRadio.fm of the same name. ezlocal blog – If you’re in search of great advice on local search marketing, this might be your lucky day. You can expect detailed how to posts including those about Google Maps and Local Business Center and local marketing topics. ezlocal itself is a local business search resource and directory. Digital Marketing Zen – David Wells is a digital marketing strategist for an agency in Charlotte, SC and publishes a blog that documents his observations via posts, podcasts and a curated collection of videos on topics that include everything from Augmented Reality to SEO and Social Media to Web Analytics. Single Grain Blog – This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media. Website Workshop – Buzzhound Learning Lab is a St.

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BIGLIST Social SEO Blogs Update 031110

 

Finally, a Major New Reason to Use Blogger: Easy Custom Templates (Harry McCracken/Technologizer)

March 11, 2010 in Blogging by

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Harry McCracken / Technologizer : Finally, a Major New Reason to Use Blogger: Easy Custom Templates

 

Weekly Video Tip: Video SEO | RISMedia

March 8, 2010 in Hot Topics by

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RISMEDIA, March 9, 2010—In the early days of the Internet, your web address got all the attention. The challenge was to come up with something cute or easy to.

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Weekly Video Tip: Video SEO | RISMedia

 

WebQuartet Channels » Blog Archive » Secrets of top seo agencies …

March 7, 2010 in Blogging by

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Ten years ago few business owners had ever heard of top seo agencies copywriting services, and you would have been hard pressed to find a business director who knew what a search engine optimiser was. However the Internet, especially …

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WebQuartet Channels » Blog Archive » Secrets of top seo agencies …

 

Using SEO To Promote Brand | SEO Consult - Certified Search Engine …

March 7, 2010 in Blogging by

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Companies habitually spend huge amounts every year promoting, upholding and controlling their brand. The spread of the internet has changed the way that brands - Search Engine Optimisation (Optimization) Advice from SEO Consult.

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Using SEO To Promote Brand | SEO Consult - Certified Search Engine …

 

Effective Cosmetic Surgeon SEO Material | Content for Reprint Blog

March 6, 2010 in Blogging by

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The Web nowadays provides instant access for the vast majority of people who have got a computer system and Internet connection in their house. The world wide web can be used for online shopping, researching info, fun and games, …

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Effective Cosmetic Surgeon SEO Material | Content for Reprint Blog

 

YouTube: AutoCaptions for Everyone and New Default Embed Size

March 5, 2010 in Hot Topics by

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A couple of new updates from the Internet’s most popular video sharing site. Click to read the rest of this post…

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YouTube: AutoCaptions for Everyone and New Default Embed Size

 

Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice

March 5, 2010 in Uncategorized by

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With all the talk this week about Facebook valuations and the money that they are making (OK so it’s a guesstimate but what the heck……it’s the Internet!) it makes one think about just how Facebook plans to continue to grow top line revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment. Well, it sure looks like local is the new black. It makes sense but the degree to which local online advertising seems to be expanding is still surprising. It’s not like the concept is new but the varied ways to reach the local consumer have emerged, developed and grown so rapidly that the sector is poised to really kick into gear. For the SMB’s of the world there is now a better source to reach very segmented groups who are only in their backyard. Oh and it’s cheaper than other options. For now. What is your experience with running local ads on Facebook? While traffic may be a good thing has the traffic converted? Join the Marketing Pilgrim Facebook Community

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Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice

 

Facebook Expands Local Reach

March 5, 2010 in Uncategorized by

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Facebook has added an unspecified number of locations — think: many — to its geotargeting capability. According to a blog post today : We’ve been listening to your feedback and have recently expanded the number of cities available for you to target when creating an ad! There are now many more cities available in a number of countries. Facebook offers location and demographic targeting around the globe: IP address and information provided in the profile (which is going to be more accurate) is what the company uses to determine location:  Separately a recent study by Rice University’s grad school of business, sought to assess the marketing impact of a Facebook fan page on a Houston area local cafe chain, Dessert Gallery: Facebook changed customer behavior for the better. People who had replied to both surveys and had become fans ended up being DG’s best customers: Though they spent about the same amount of money per visit, they increased their store visits per month after becoming Facebook fans and generated more positive word of mouth than nonfans. They went to DG 20% more often than nonfans and gave the store the highest share of their overall dining-out dollars. They were the most likely to recommend DG to friends and had the highest average Net Promoter Score—75, compared with 53 for Facebook users who were not fans and 66 for customers not on Facebook. DG fans also reported significantly greater emotional attachment to DG—3.4 on a four-point scale, compared with 3.0 for other customers. Additionally, fans were the most likely to say they chose DG over other establishments whenever possible. To summarize, Dessert Gallery Facebook fans: Were more frequent customers and, in the aggregate, spent more than non-fans Had a greater emotional attachment to the business and were more likely to recommend it to friends Caveats: Correlation doesn’t equal causation: did these people become fans because they were already more loyal to begin with? This is a single case study

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Facebook Expands Local Reach

 

Measuring How Search Ads Drive Offline Conversions

March 4, 2010 in Hot Topics by

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Moderator: Misty Locke , President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect Speakers: Nadir Hussain , COO, Media Flint, Inc. Leigh McMillan , SVP, Marchex Voicestar, Marchex Wister Walcott , co-founder and VP of Products, Marin Software Vivian Yang , Senior Manager, Global Direct to Consumer Marketing, Electronic Arts, Inc. The room is pretty sparse because Ask the Search Engines is happening in the large hall. I know there’s great coverage of that happening so I decided to give readers an alternative with the Analytics & Conversion Track. Misty explains that Yahoo! did a study in 2007 called ROBO (research online, buy offline) that attempted to quantify “the impact of search marketing and display advertising on consumer shopping behavior and the in-store sales of major retailers.” Misty: Why aren’t we looking at direct ROI from online efforts toward offline sales? Wister: It’s complicated and not everyone’s in a position to observe that interaction. Direct response marketers aren’t going to want to spend when they don’t see the direct ROI. And the person that hired that person is trusting them to make the decisions because they don’t know search. The marketer is on the one hand being held to their results, and on the other hand may know there’s something more there. Vivian: The biggest question the ROBO study is trying to solve is, search engines are always asking for a big share of a marketer’s budget, but even though 87 percent of people are spending time online, e-commerce only is a single digit of sales. If I only generate a single-digit of sales, then I’ll only get a single digit piece of the budget pie. There’s a question of why people spend so much time online and contribute to a small portion of sales. We need to understand the consumer’s behavior. From awareness to excitement to eventually closing the deal, it’s a long process and each touch point has a different measurement associated with it. Misty: Where should I start? Nadir: Start with search and add in display as well. They point to be able to track

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Measuring How Search Ads Drive Offline Conversions