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Sam Oliver / AppleInsider : Apple limits iPad preorders to two per customer

Is It Time To Practice a Little Selfish Networking This content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 You know him. He’s the perfect networker. He’s at every event. He’s a brilliant conversationalist.

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Is It Time To Practice a Little Selfish Networking

Kelli B. Grant / SmartMoney : Should You Pre-Order an iPad?

If you follow a lot of people on Twitter, you have probably already faced an information overload problem. When choosing who to follow, you would probably read their recent tweets and decide if the person is interesting to you. But not all the people always tweet about something as important or interesting for you as when you decided to follow them. As the number of people you follow grows, the number of junk tweets that you get in your Friends Timeline grows as much or even faster. So after a time, you end up with never ending stream of some tweets most of which are not even close to what you actually hoped to read. The situation gets worse when the people you follow are your friends and you don’t want to offend them by clicking the ‘Unfollow’ button. The client software currently available for incorporating Twitter on your desktop (such as TweetDeck) is much better at dealing with the noise problem than the conventional web interface. Some of them feature multiple columns for different stream sources, other allow some limited filtering, but no complex solution has been available for a long time. The recently released Mixero Twitter client has come with a number of tools specially crafted to serve those who want to get rid of the noise and information overload once and for ever. The major new concept used in Mixero is a concept of an ActiveList . ActiveList allows you to choose a number of sources that are really important for you at the time. Tweets from these are sources form a so-called ActiveList Timeline. The sources may be a particular user, a group of users, or a channel. Keyword filters can be applied to each individual source. So for example, If I want to read all tweets from @problogger , then all tweets from the group of my friends that talk about ‘girls’ keyword, and also monitor what’s happening around Apple’s iPad, I can easily set up it in my ActiveList: I add @problogger, then add Friends group and apply a keyword filter (‘girls’) to it, then I add a channel with the keyword ‘iPad’ and I’m done. Now I will only get the tweets that I really want to get. Furthermore, I can save my ActiveList and come back to it later. They are interchanged in one click

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Use Mixero to Reduce Twitter Noise

Better late than never is what they say right? Everyone else and their brother have made their deal with Twitter so Yahoo doing so only makes sense. What is interesting is that while this kind of announcement should be a big deal it comes off as sounding a little “after the fact” which, unfortunately, seems to be how Yahoo is perceived more and more these days. To be fair, Yahoo has more properties to tie Twitter into so the deal is likely to be more complex than the “real time search” deals that have been struck with Google and Microsoft. Yahoo’s Yodel Anecdotal blog sings the deal’s praises What does this mean for you? Very soon, you will be able to see your Twitter feed on Yahoo! just as easily as you use Yahoo! to consume all of the other great content you love from across the Web. Through today’s partnership, along with our recently announced Facebook relationship, Yahoo! is giving your online social life wings to help you stay in touch with the people and things you care about most across the Web

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Yahoo and Twitter Announce Partnership

“The integration is part of Yahoo!’s commitment to provide personally relevant information to people, from sources across the Web.”

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Yahoo Adds Twitter Feeds

The other day I was on Twitter and saw a tweet that really summed up social media marketing. OK, so I know that James is talking more about SEO here, but truthfully, giving your audience something to talk about is at the heart of social media marketing. Bonnie Raitt knew this secret in 1991–way before our modern conception of social media existed! When folks are talking about your content they are talking about your brand. When folks are talking about your content they are sharing your ideas. When folks are talking about your content they are linking to your site. When folks are talking about your content they are strengthening your brand by contributing to the dialog. When folks are talking about your content they are making you money. Let’s Give them Something To Talk About! OK, so we know that our content needs to further the dialog, but why is it that some content gets talked about and some just lays there like a dead fish? It’s because most people only like talking about certain things. People like talking about: things that make them laugh . things that make them cry . things that make them angry . things that inspire them

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Cup of Joe: Bonnie Raitt Knows the Secret to Social Media Marketing

Viral media is a flawed way to think about distributing content through informal or ” ad hoc ” networks of consumers and the harsh reality is that advertisers completely fail to understand the process whereby a content is redistributed over the web. Thus, and in sharp contrast with what they claim, advertisers are completely clueless about how to build a viral marketing campaign and completely ignore what metrics should be deployed to measure their viral campaigns effectiveness. Photo credit: Kheng Ho Toh Nevertheless, advertisers are so fascinated by the ” concept ” of viral marketing , that they are planning to spend increasingly greater budgets to start online viral marketing campaigns ( eMarketer reports an estimated $1.4 billion in 2011 that advertisers will spend to place ads on social networking sites). the idea of the meme and the media virus, of self-replicating ideas hidden in attractive, catchy content we are helpless to resist - is a problematic way to understand cultural practices. At the root of this, there are two major misconceptions about viral marketing: Viral content is something that gets published on the Internet and then spreads spontaneously like a virus. People that find content interesting and meaningful for them or their social circle, proactively redistribute it using the Internet. Talking about memes and viral media places an emphasis on the replication of the original idea, which fails to consider the everyday reality of communication - that ideas get transformed, repurposed, or distorted as they pass from hand to hand, a process which has been accelerated as we move into network culture. So, what makes a campaign really ” viral ” is not so much its ability to ” be shared and re-transmitted ” by as many people as possible, but the potential it has of being ” repurposed “, ” re-adapted ” by the largest number of people in the largest number of new contexts. Rather than emphasizing the direct replication of ” memes “, a spreadable model assumes that the repurposing and transformation of media content adds value, allowing media content to be localized to diverse contexts of use. In this highly comprehensive and in-depth guide, MIT Professor Henry Jenkins and his team illustrate in simple terms how and what makes something ” viral ” as well as explain the dynamics that govern the social redistribution of your content across the web. Here all the details: If It Does Not Spread, It Is Dead: Media Viruses and Memes by Henry Jenkins, Xiaochang Li, Ana Domb Krauskopf with Joshua Green Media Viruses and Memes Use of the terms ” viral ” and ” memes ” by those in the marketing, advertising and media industries may be creating more confusion than clarity. Both these terms rely on a biological metaphor to explain the way media content moves through cultures, a metaphor that confuses the actual power relations between producers, properties, brands, and consumers. Definitions of ‘ viral ‘ media suffer from being both too limiting and too all-encompassing. The term ‘ viral ‘ has been used to describe so many related but ultimately distinct practices - ranging from Word-of-Mouth marketing to video mash-ups and remixes posted to YouTube - that just what counts as viral is unclear. It is invoked in discussions about buzz marketing and building brand recognition while also popping up in discussions about guerrilla marketing , exploiting social networks, and mobilizing consumers and distributors. Needless, the concept of viral distribution is useful for understanding the emergence of a spreadable media landscape. Ultimately, however, viral media is a flawed way to think about distributing content through informal or ” ad hoc ” networks of consumers. Talking about memes and viral media places an emphasis on the replication of the original idea, which fails to consider the everyday reality of communication - that ideas get transformed, repurposed, or distorted as they pass from hand to hand, a process which has been accelerated as we move into network culture

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Viral Marketing: How To Trasform Content Into A Meme That Spreads Like A Virus Online

It has been a busy month since Shashi Seth joined Yahoo! as our new Senior Vice President of Yahoo! Search Products. Shashi brings with him a wealth of experience from Google, eBay, Cooliris, and AOL. As the head of Search, Shashi has emphasized his commitment to Yahoo!’s stake in the search market. In this video, he talks about his first month at Yahoo! and clarifies what he sees as some of the most important aspects of the agreement with Microsoft. With the Microsoft search alliance, “there is a great opportunity for us to change the game in search by focusing on the consumer experience and bringing things to the front end of search like real time information, shortcuts, vertical intent, query analysis, and suggestions,” Shashi says. “The deal could bring a lot of great things for us especially in focusing on the consumer experience.” Find out more about Shashi’s first month at Yahoo! in the video above. Yahoo! Search Team

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A Chat with Shashi Seth, Our New SVP of Yahoo! Search Products

It took me awhile but I have become a big evangelist for Facebook. It’s now my primary source of information. I suspect, from looking at the data , that this is true for millions - although I bet most don’t even realize it. Nielsen reports that the average American spends seven hours a month on Facebook - that’s staggering when you think about bounce rates and how mission-oriented web users are. (Note - Nielsen is a client.) The main reason I am digging more into Facebook these days is that, in an age of infinite noise, the site actually helps me manage my attention. What’s more it makes it easier for me to connect with streams I care about from brands, news sources and thinkers like Jeremiah Owyang and Om Malik. I also like the richness of the conversation and how it’s easy to read, navigate and respond. Still, as great as Facebook is, the site has its annoyances. You need to dig in a bit to tweak it. Once you do, however, I find it becomes a really powerful way to manage your attention. Here are three ways I am making Facebook rock my world …. Tune out Inane Updates First, while games are huge on Facebook, I really don’t care about my friends’ gaming activity. I am not alone. ” I don’t care about your farm, or your fish, or your park, or your mafia ” has attracted over five million fans. Thankfully, the New York Times today details how you can tune out say Farmville updates from friends…

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Three Ways to Manage Your Attention with Facebook