NewSunNetworks

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider. Click to read the rest of this post…

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Razorfish Improves Efficiencies by 50% with Marin Search Marketer

I made a discovery over the weekend that has pretty big implications for my website design. There has always been a limitation in designing Search Engine.

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SEO-Friendly Fonts | EPR Creations LLC

Simply put, advertising is a matching problem. It is a puzzle of people and needs, demand and awareness, creativity and messaging, and most of importantly, timing and context. It works best when the shape of the consumer fits perfectly with the shape of the advertiser.

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Display’s Matching Problem

Steve Lohr / New York Times : Redrawing the Route to Online Privacy

While everyone is concerned about just how Google will eventually take over the world and implant chips in everyone so they can search for your real time position at any time in real time for real information (do you get the sarcasm here?) there is one area where Google is not going to do as well as the competition (read: bing). That is real time search results for Facebook. Google has announced that Facebook Pages status updates have started to be included in real time search results. This is added to their addition of Twitter and MySpace info to search results as well. Where Google is not going to be effective, though, is Facebook and Venture Beat’s Digital Beat tells us why The key thing to remember, however, is that Google has much more limited access to Facebook’s real-time data than its competitor, Bing. Microsoft has deeper ties to the social network, as an investor in Facebook and as a search provider for the site. Microsoft has the ability to index public status updates, while Google’s access is limited to updates from Pages, which are vehicles for marketing rather than personal content. While this may be seen as a disadvantage by some, I don’t necessarily see it that way. I go to a search engine to get information about different subjects of interest, products, business data and general entertainment.

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Google’s Real Time Search Now Shows Facebook Pages Status

A new patent filing from Apple may be a sign of changes to the way Apple presents music recommendations at the iTunes store. That change was hinted at last December when Apple acquired the streaming music site, Lala. The patent application lists Ryan Dixon, Digital Album Content Manager at iTunes, as the inventor, and provides

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Apple Streaming Media Patent Filing Hints at New Approach for iTunes Store

After years of debate and experimentation, the New York Times announced its decision of a pay-meter system last month . Although the switch isn’t due for more than a year, we’ve all had our questions. Last week, executives of the Times took the opportunity at the paidContent conference to answer those questions. Unfortunately, it looks like they’re not all on the same page, especially when it comes to the many popular blogs hosted by the Times. Reports Felix Salmon of Reuters : [Senior VP of Digital Operations Martin] Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And [owner Arthur Sulzberger] said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”. Salmon also reports that the NYT confirmed to the WSJ that the blogs would be kept behind the paywall.

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NY Times to Put Blogs Behind Paywall

With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action. In the past year we’ve seen many companies and brands attempt to step into this new world only to fail miserably. After analyzing many marketing flops on Twitter, the underlying issues are very apparent. To be an effective marketer on Twitter you must first stop thinking like one. Marketing on Twitter requires a bit of a shift in your mindset. Twitter is all about simple conversations; you can’t use press releases, marketing copy and other one-way communication tactics and expect results. Customers want interaction—with you and with each other. Tweeting is one-to-one, with the benefit of being in a public space where other customers may overhear your conversation and interact with each other on your behalf. #1 Know the rules Get to know your neighbors It’s important to remind yourself of the fact that Twitter is a real life community and that every community has it’s own set of rules. Before you jump into the conversation, spend some time watching and learning. You’ll find that most people are very friendly and supportive, but it’s best to understand the ground rules first. The easiest way to jump in is to ask for help. This may seem strange at first because brands are used to being on the other end of the spectrum, typically telling consumers what to do. Asking for advice might have you feel as if you are making your brand vulnerable, but the fact that we as a community are helping each other out, is what makes social media great.

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7 Tips for Effective Marketing with Twitter

Two DigitalPoint Forum threads have reports, of what I think are new ad formats by Google. These Google AdSense ads have a play button in them, that launch a video ads directly above the ad. Here are pictures, one of…

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Google AdSense Video Ads, Video Ad Overlays

Kevin J. O’Brien / New York Times : Though Absent, Apple Permeates Barcelona Fair