NewSunNetworks

There are several instances when you administer WordPress blogs where you will need to perform a 3 1 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly to search engines but it must be done correctly. This article will explain how…. Cloud Servers in Demand - GoGrid Start Small and Grow with Your Business. $0.10/hour

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WordPress 301 Redirect: Tips and Techniques

Every new car has a manual in its glove compartment. Software applications have a help link when you get stuck or want to learn more about a feature. User assistance is part of our web and so is Twitter. How can Twitter can be useful for technical writers, trainers, or web publishers who provide customer support or technical education?

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Focus on Twitter for Technical Documentation

Posted by RobOusbey Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I’ve shared examples of different tactics used at different websites, and the effects that have been seen. If you’re considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing. The post includes real screen shots from Google Analytics (click any of them to enlarge) but the sites and data have been anonymized. Target Your Target Terms Remember that post about building a page with perfect keyword targeting ? SEOmoz wasn’t kidding around. A website that sells homewares had issues with site structure and on-page targeting. Their category level pages were at subdomains such as http://kitchenequipment.sitename.com or http://livingrooms.sitename.com whilst each sub-category was back on the main subdomain at: www.sitename.com/find_product2.asp?url1=living+room&url2=rugs+and+carpets Category and sub-category pages had a distinct lack of semantic HTML or term targeting. Getting appropriate H1 tags onto each page was a quick job, improving title tag structure took a bit longer, clean & friendly URLs and internal links with appropriate anchor text were also added. The site saw ranking improvements across the board, which brought new traffic through head, mid and long tail terms. Can you guess when the changes were made? Getting sorted in Google Local Before getting into the nitty-gritty of ranking factors for Local Search , dead simple tactics , etc, it’s important to get the basics right. A large chain of restaurants created a ‘bulk upload’ file with the correct data for each one of their locations. After uploading the file, they applied for it to be reviewed and ‘whitelisted’. Local data that’s been uploaded by the business owner and whitelisted is treated as authoritatively as locations that have been manually verified by postcard. Despite various issues (Google’s best practice guidelines still aren’t quite the best solution in some cases) the traffic generated by visibility in Local Search has been significant and valuable. (The uploads were verified in late November when the traffic begins its steady rise.) Architecture of Change A current affairs magazine wanted to get more from their website. Because of falling advertising revenue, the publication was at risk of being closed down. They’d seen some growth from SEO already, but wanted to prove that the website had greater value. Although the site had a good brand and some great content, it suffered from similar problems to many news-type websites, including badly archived content, duplicate issues and a CMS that hampered keyword targeting or promoting individual articles.

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Search Marketing Success Stories

Peter Kafka / MediaMemo : Another YouTube Revenue Guess: $1 Billion in 2011

From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn , however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things.

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5 Ways to Weave LinkedIn Into Your Marketing Mix

Below is live coverage of the Free Ways to Market on Facebook from the SMX West conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage,…

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SMX West: Free Ways to Market on Facebook

It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started. Ah, back to a full sized Logitech keyboard and mouse. Much better. Popularized by iPhones, there are apps for just about everything, including tools to help social media marketers on the go. In fact, there are over 100,000 iPhone applications to choose from. Many of those apps are extensions of social media sites such as Facebook and Twitter. Others serve as productivity tools for more efficient social web participation or for content creation. As a content marketer that is also a big fan of social networking and sharing, here are a few of my favorites: Echofon – Twitter usage on iPhones must be out of this world and while there are many great apps for Twitter including Seesmic, Hootsuite, Tweetie and Tweetdeck, I like EchoFon the best. It’s amazingly easy to switch between multiple accounts, its fast and there’s an auto-complete feature when typing in Twitter handles that saves a lot of time. It works with lists very nicely but does not offer scheduled tweeting, which I don’t personally use much anyway. Facebook – I probably use Facebook more on the iPhone than through the web site. Personal social networking or networking as an individual on Facebook is pretty easy to do with the app. What I’ve pictured below is where I also get a lot of productivity, which is being able to manage our blog’s fan page. We’ve gone from about 80 to over 1,400 fans in about 3 months and the convenience of adding to discussions via the iPhone has a lot to do with that growth. Foursquare – You know those social media shiny objects that you’ve come to avoid but then they gain so much momentum and buzz that you have to try it out and then you end up liking them? That’s my Foursquare experience

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My Top iPhone Apps for Social Media Marketing

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. While big business still use the “bad economy” as an excuse to cut jobs at record pace the little guy is trying to make it happen. Heck, as a result of the continued layoffs from the big boys more small businesses are being born every day. As a result, social media adoption by SMB’s has increased as well. A study reported by the Center for Media Research which was done by Network Solutions and the University of Maryland’s Robert H. Smith School of Business tells us ….social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles

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Small Business Starting to Use Social Media Successfully

PR Newswire : Apple Sues HTC for Patent Infringement

In a completely boneheaded move, the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) announced that they want to set up a system to charge people who tweet any part of song lyric. As reported (in the Japanese language) on J-cast news , they haven’t decided on the details yet, but JASRAC insists it’s the law and everyone has to obey with their decree. “We want everyone to recognize that Internet is not your private place,” JASRAC says. Even in the world of 140 characters, the law must be obeyed. Yikes! Music artists I know like Amanda Palmer (who has 400,000 Twitter followers) love when people tweet their stuff because they get more fans! Here is what JASRAC is in the business of doing according to the JASRAC English language site : “Collect royalties from users of music in Japan and from foreign copyright societies and allocates them to trustors or transfers them to eligible foreign societies.” They are copyright cops. Note that JASRAC is not in the business of helping artists. JASRAC is not in the business of advising on or provide services to artists to better market their work to new audiences. JASRAC does not help artists maximize income. Here is a video called JASRAC wants my money made by Zemichi who says: “Apparently, JASRAC goes around the internet sending cease and desist to people that use ANY content that’s protected under them. A quick search tells me that they’ve sent C&D’s to LYRICS TRANSLATION sites too.” Note that JASRAC says it is okay to tweet the titles of the songs. (Thanks!) JASRAC hasn’t decided how much they’ll charge when you tweet a lyric. “We are currently considering the handling in full compliance with the Act on Management Business of Copyright and Neighboring Rights,” JASRAC says. This just pisses me off. Yes, I understand that artists need to make money. I get it: I make part of my income from royalties on books. In fact, the Japanese version of The New Rules of Marketing & PR falls under the JASRAC Stalinist control.

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JASRAC wants to charge YOU for tweeting song lyrics!