Social Chemistry
Marketing strategies from the Social Networking Conference Good social media marketing always blurs the lines a bit between the personal and the professional. But the lines seemed extra blurry at the Social Networking Conference we attended in Los Angeles which, it turns out, is also the iDate 2009 Internet Dating Conference. Never mind the discomfort of submitting an expense report receipt that says “Internet Dating” on it. When my wife found out the iDate conference was there, she said, very drily, “Oh? And were you planning on stopping by to pick up some tips?” No, not dating tips. But the Social Networking Conference part of the event had some pretty useful marketing tips for businesses trying to augment their traditional advertising techniques through video, forums, and social networking sites like Facebook and Twitter. Intel social media strategist Michael Brito , a former Yahoo, said that for any company to successfully build a social network, they have to be believable and trustworthy.
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Social Chemistry
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