Marketing Through Social Networks
3 ways to extend your marketing with Facebook and Twitter Social networking sites are helping people connect on a massive scale, which changes not only how people interact with each other but how they interact with your brand. And that means marketing opportunities for you. Marketers should be using traditional advertising methods such as search and display. But they also need to be where customers are and communicate through the channels customers like—and increasingly customers are on social networks such as Facebook, Twitter, and Linkedin. Here are a few ideas from real companies who are successfully engaging with audiences on social networking sites. 1. Connect and listen. Social network profiles and Twitter handles provide an ideal medium for persona marketing. Whether it’s Frank from Comcast tweeting a mix of personal anecdotes and solutions to customer issues, Jack Box inviting poems from his 130,000 friends on MySpace, or the Travelocity Roaming Gnome on Facebook, putting a human (or made-up character) face can help corporations seem more approachable
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Marketing Through Social Networks
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