Facebook Marketing Tips: Make the Most of Your Fan Page
If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics : More than 350 million users are active on Facebook 50% of active users log in on any given day The average user spends 55 minutes a day on Facebook More than 1.6 million active Facebook fan pages have been created With numbers like these — plus the fact that Google is now using social content to help determine the ranking of web pages — it’s difficult to justify not creating a Facebook presence for your brand. Take the guesswork of Facebook marketing, and follow these 5 tips for making the most of your fan page. 1. Keep Content Fresh. Give fans a reason to come back to your page frequently by adding fresh content on a regular basis. Keep in mind that consistently updating the page doesn’t require a significant amount of additional effort. As part of your online marketing strategy, integrate your Facebook fan page with other social media channels to maximize results little extra effort: Automatically feed new blog posts to your Facebook wall Use a service like Ping.fm to update all of your social networks at once, including Facebook and Twitter Set up widgets for your YouTube channel and Flickr feed to automatically add videos and images to your Facebook fan page 2. Engage New Visitors. Facebook fan page walls can be an extremely valuable tool for communicating with customers and prospects. But for first-time visitors to fan pages, the wall can seem intimidating and exclusive. Imagine walking into a room where everyone knows one another by name and are talking about a subject you know next to nothing about. Instead of sending new visitors directly to your fan page wall, send them to a more controlled, welcoming landing page where you can provide them with useful information about your brand, as well as a clear call to action to become a fan.
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Facebook Marketing Tips: Make the Most of Your Fan Page
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